Politicians and Rhetoric : The Persuasive Power of Metaphor (9780230019812)

This book analyzes the rhetoric of speeches by major British or American politicians and shows how metaphor is used systematically to create political myths of monsters, villains and heroes. Metaphors are shown to interact with other figures of speech to communicate subliminal meanings by drawing on the unconscious emotional association of words.

Product details

• Format Paperback | 239 pages
• Dimensions 140 x 216 x 13.46mm | 325g
• Publication date 26 Dec 2006
• Publisher Palgrave MacMillan
• Publication City/Country Basingstoke, United Kingdom
• Language English
• Edition Statement 2005 ed.
• Illustrations note XII, 239 p.
• ISBN10 0230019811
• ISBN13 9780230019812
• Bestsellers rank 896,079

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